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About Us
We all know that ‘Male Grooming’ is a massive industry, entailing MANY different fashions, techniques, practices and preferences ALL over the world. When looking for ideas, men often turn to the world of media to see what’s ‘in’ right now. Whether it be the latest styles fashioned by sports stars, singers, actors etc, we have always looked around for inspiration.
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In Ancient Egypt, the men (and women!) had EXACTLY the same idea, yet their style icons were the gods and kings of their times. Members of all social groups followed special grooming regimes which allowed them to copy and depict their most favorable god or king. For example, OSIRIS was the Egyptian ‘god’ of Death and the After-life, who wore a thick, long pointed beard. Naturally, the Egyptians saw this god as an important figure, so when a King died, he would adorn a (usually fake) beard, aiming to emulate Osiris, hoping for a high place in the After-life.